CSAM-SMCA Was a Branding, Web Design & Development Project
The Brand Needed to Communicate:
Inclusivity
Wellness
Stature
Canadian
The Logo
The shape represents one blade of a Maple Leaf with the integrated continous line eluding to inclusivity and wellness.
A modern serif gives the brand stature.
A subdued colour palette re-enforces the feeling of heritage while the pop of yellow prevents it from feeling stodgy.
Extending the Design System
The design system developed on the homepage was extended through the remainder of the site.
Desktop Layout
A subtle block system creates order to organize the various sections of information.
Mobile Layout
To preserve all the content on mobile, a full page menu slides in from the right.
Email Newsletter
The design aesthetic was carried through to other touch points like their email newsletter.
Social Media
Social media is an important part of CSAM-SMCA’s strategy and so the brand style was carried through here as well.
This project was developed in association with AMP.
