CSAM-SMCA was a branding, web design & development project.
The brand needed to communicate:
The shape represents one blade of a Maple Leaf with the integrated continous line eluding to inclusivity and wellness.
A subdued colour palette re-enforces the feeling of heritage while the pop of yellow prevents it from feeling stodgy.
Extending the Design System
The design system developed on the homepage was extended through the remainder of the site.
A subtle block system creates order to organize the various sections of information.
To preserve all the content on mobile, a full page menu slides in from the right.
The design aesthetic was carried through to other touch points like their email newsletter.